Are you ready for Evalinator?

How many times have you been attracted by a shiny new thing, spent days and weeks on it, and then given up because you finally realized it wasn’t right for you, or that you simply weren’t ready to make the best use of it.

We’ve been there.

And we realized that no software can get us to the promised land if we are not ready to leverage it properly. Nothing is as easy as marketing makes it out to be!

So, before you subscribe to Evalinator, we definitely wanted you to find out:

  1. Is Evalinator right for you?
  2. Are you ready to make the best use of Evalinator?

Answering both these questions will help you maximize the return on your investment.

That’s why we created an Evalinator to answer exactly that question for you! If you haven’t already head on over to Is Evalinator Right For You?.

We designed it to rate you on 3 levels:

  • Fits like a glove – go ahead and subscribe, and you will do extremely well.
  • Almost there – take a chance. It will most likely work
  • Not yet! – Don’t subscribe unless you are really, really attracted.

The assessment measures various things such as the availability of content, your database of customers and prospects, your website, your target audience etc.

It also measures your up-sell / cross sell path.

So go ahead and take the assessment. See where you stand. We are rooting for you!

Using goal setting for 1-1 engagement

Evalinator gives you a powerful way to engage your audience 1-1. through personalized goal setting and tracking.

Increasing use of technology does not mean that we automate everything and act like it is personalized. Customers always know! Customer engagement must include:

  • Empathy
  • Personal attention
  • Context

Evalinator combines the best of both worlds for you. Here are the steps to follow. We also mention when something can be automated, and when you need personal touch.

Step 1: Sub-segment your audience

Most segmentation is by title, type of business, or role. However, when you are using Evalinator, you want benchmarks and comparisons to be obvious.

For example, you might want to show that how both sales and marketing leaders score differently about the same question e.g. customer mind share. Similarly, you might want to show that a marketing leader perceives things differently than the marketing manager who is on the field executing activities e.g. availability of tools.

As a coach or consultant, this comparison gives you a powerful way to bring both the parties together to the table and discuss resolutions. So your new segmentation or target audience for Evalinator needs to contain the right sub-segments of people.

Step 2: Execute your Evalinator

As you send your Evalinator out to your audience, it’s your choice to disclose as much is needed. Sometimes, you do not want one segment to know that another segment will also be responding – primarily to avoid biases in responses. Then again, perhaps you have structured your questions to avoid the bias so you want to let everyone know what’s coming.

Often, coaches submit a plan of activities to their corporate clients, so you may outline how you segmented and why upfront, but still retain the right to adjust the specifics – your secret sauce!

Step 3: Engage 1-1 in a group setting

Once the assessments come back in, then you do the readout in multiple phases. The most common approach is below but you may choose to customize it.Do a group session where you show overall scores by the various segments.  A group session allows for personal interaction but still offers economies of scale and time.

  • Ask everyone to observe how they fare against the benchmark.  Each individual should be looking into their custom assessment results. More often than not, there will be some surprises.
  • Brainstorm as a group on what is good, what is not so good.
  • Discuss both immediate and long term resolutions
  • Request everyone to put in their individual goals and time frames – keep them short in duration (3-5 weeks or less), and measurable.
  • If you desire, you can ask everyone to put in something that you deduced – your secret sauce based on your experience!

Step 4: Set up periodic reviews

How many times have you attended the most amazing sessions only to go back to your daily routine and forget all about what you learned.  It is natural and expected. The daily grind and operational pressures cause that to happen to everyone.

For this reason, as a coach or consultant, you want to set up periodic reviews and refresher sessions. It also helps you quantify and demonstrate the ROI (Return on Investment) of your engagement to the program sponsors. With Evalinator this is easier than ever because you now have something to anchor the discussions.

  • Schedule predefined sessions every 2 weeks or so. You may offer 1-1 sessions as well depending on your engagement with the clients.
  • Use the assessment results, and goals to guide that discussions
  • Show the progress on goals by various parties to keep up motivation.
  • Review important concepts using the questions and rating scales of the Evalinator as an anchor

Step 5: The follow up group session

 A follow up group session is always conducted. Say 3 months after the original session. However, in most cases, logistics may prevent the same type of setting. For example, people may have traveled to the same physical venue for the initial 1 day or 2 day workshop, and it’s not practical to get everyone to fly again, or to dedicate an entire day again.

For this reason, most follow up sessions are not effective. Evalinator helps you focus on measurable improvements, pending goals, and review of the most important concepts during the review session.

  • Request everyone to update their goals
  • Allow them to share progress with each other during the session so they will be honest in the assessments
  • Review pending goals
  • Review the rating scales and questions once again to refresh the core topics
  • Show the before and after – be sure to print out and save the original benchmark summary reports.  

Follow these 5 steps for an amazing and updated 1-1 engagement with your clients. Now you can truly engage in follow up sessions and coaching without losing context!

Your 10 Step Guide to Going Live!

Congratulations on getting started with Evalinator!

This short guide will help you channel your expertise into a wonderful and evergreen content asset.

 To make the best use of the trial period, we are laying our 10 steps for you in an easy, bite sized manner. Do these systematically, and you will have you target users interacting with your Evalinator quickly. Completing each step will also motivate you to keep making progress!

Here’s to our partnership. We both succeed if the other does!

Step 1: Set up your profile

Grade: Easy

When you log in, your profile is at the top of the screen. You are front and center!  There’s nothing better than logging on to Evalinator, and see yourself smiling back at you! So let’s do that first.

  1. Choose and upload a nice picture you use on your other channels – your website, Twitter, or LinkedIn. You want your face to be the same everywhere so that your users feel a sense of continuity. So try choosing a picture you use oft1en. A smile is proven to build customer engagement, so if you don’t have a smiling picture, it’s time to either ask someone to take it now.  Remember to pick a suitable background.  For most, a plain background is fine, but you can select one based on your area of expertise – at an event, in the gym, in nature etc.
  2. You should already have a profile description of you. We don’t need anything too fancy, just 2-3 sentences should do.  Make sure you put your purpose and your most important credentials first. Something like: ‘An established coach with 15 years of experience. My purpose is to help your unleash your creativity. I have worked with organizations such as …, and helped over … professional.

Remember: Don’t overthink. Nothing is final. You can come back and change this anytime.  Keep moving.

Step 2: Set up the title and rating scales of your Evalinator

Grade:  Medium

This is a crucial part. Here’s where you take the first attempt at zooming in to the subject matter of your Evalinator. In all probability, you have thought this already, so let’s go.

  1. Choose a title for your Evalinator. You can always come back and edit it, but choosing a title grounds you. It’s like a radar. That’s why purposeful bloggers think of their topic first, and you always set an agenda for your meetings. A title keeps us from rambling. It also sets you up for the next step instead of getting lost with the details. So choose a title that defines your purpose. Don’t worry. This is not the final title. You just want to define what your focus will be. So something like “See how green you are?” is good enough. As you go along, you can always make it fancy like “X steps to a greener you!”, and edit the Evalinator to suit that if need be.
  2. Choose how your audience will rate themselves. Set up tiers or rating scales. Generally, 3 levels are good and practical. The levels are your guide to the questions you will set up. It will keep your questions focused. The tiers you set up will also allow you to write better questions. You can always come back and edit the rating scales. For now, just think about and set up the most logical way you think your Evalinator is going to work. See the sample Evalinators we have set up for you as inspiration. 

Remember: Don’t overthink. Nothing is final. You can come back and change this anytime.  Keep moving.

Step 3: Setup the segmentation profile fields for your Evalinator

Grade:  Medium

Here’s where you’ll setup the basics of your segmentation. This can be fairly easy, but also can get pretty complex. So don’t over-analyze as you get started.

  1. Set up 2 or 3 profile fields. Depending on your business, this is generally something that directly maps to your target audience. For example, how big of a business they are, what stage of maturity they are in, what industry they are in, do you target different titles or designations, etc.
  2. Once you define the profile fields, set up some values for them. Be careful because it easy to get too granular. For example, if one of your fields is the title of the respondent, you should be careful to restrict the selection of value to between 3 – 5 values. Keep them relevant and only include the most important ones. Making the list longer will make it difficult for you. The most important reason is that you will then 0have to get responses for every profile field value to analyze the data meaningfully, and show it to users. Your graphs will always look a little empty. So select the top 3 to 5 values you think are most likely to respond. You can add more later.

Remember: Don’t overthink. Nothing is final. You can come back and change this anytime.  Keep moving.  

Step 4: Setup the questions for your Evalinator

Grade: Difficult

This is where it can get a little hairy. Some people are too creative for their own good. For example, when we set up the Evalinator “Is Evalinator right for you?” we set up 5 different dimensions of analysis, and 6-7 questions under each one of those dimensions. We ended up making it too complicated for our own good. The intent was excellent but we were not ready for the complexity. So after several months of struggling, we finally bit the bullet, and made it a linear assessment with 10 questions.

In many cases, having multiple dimensions may make sense. For example, as a sales coach you might want to measure content, org structure, and best practices as 3 dimensions. The important thing is to make sure they don’t overlap. So measuring “content”, and “target customers” might result in duplication and confusion because they are linked – content questions will ask about target customers. So just take care of that aspect. Keep the topics independent, and you’ll be good.

Also, we will not be doing this step online.  Access the spreadsheet we have set up for you. Do it there so it’s easy to keep going back and forth between questions.

  1. If you’ve chosen to create multiple dimensions, go ahead and set them up, and set up an assessment under each of those. Let the rating scales be the same as you’ve set up in step 2. Make any edits as needed.
  2. Under each assessment, set up the questions. Each question has a title, and description.  You can use the title field to also denote category of the question. For example “Customer Segmentation” and then use the description field for the question itself.  Play with it, and see what works. That’s why we use a spreadsheet to make this easier.
  3. Under each question, define response options that users will select. The important thing is to have at least as many response options as your rating scales. So that each response option maps to at least one rating scale. It makes scoring the responses much easier for both you and your users. People like simplicity.

Remember: Don’t overthink. Nothing is final. You can come back and change this anytime.  Keep moving. 

Step 5: Continue with setting the questions for your Evalinator

Grade: Difficult

 Hello? Just checking in to see how your questions are progressing. This is a complicated part so don’t hesitate to get in touch.

Sometimes it helps to google a bit on your target topic. See what other thought leaders are saying about this topic. It might help to get your thoughts organized. Don’t copy from anyone else of course, just get some inspiration.

Keep at it.

Step 6: Enter your questions in Evalinator

Grade: Easy

Now that you have filled out your spreadsheet, go ahead and input them into the Evalinator.

At this stage, you have material is 2 different places – online and in the spreadsheet. We feel that having only 1 master helps. And trying to do everything offline in the spreadsheet, and then making changes online, may make it confusing. So do what you think is best.

  1. Either discard the spreadsheet and do everything online – because you will want to make many edits and changes. This is optimal, if you have carefully looked over  your questions and are confident that one change will not result in many changes across the other questions.
  2. Or be diligent about making changes to the spreadsheet first, and then transferring them online. This is the best approach when you have cascading changes, i.e. change to one question may make you change other questions. This is especially likely in the first couple of iterations, and when you only set up the questions in a rough manner.

Note: At this point, things can start to get cumbersome. So be systematic, and don’t take shortcuts. You don’t want to keep going back and forth, and changing your questions too much.

Step 7: Set up images for the questions for your Evalinator

Grade: Easy

People like relevant visuals. So set up a nice picture for each of your questions.  And also for the background image on the Evalinator and each assessment

  1. Make sure to keep your visuals aligned with what you have used in the past. If you are just starting out, then pick a picture theme that works for you. For example, some people may pick out colorful pictures with people in them, and some might pick out simple ones with one or two words on them. Just remember to keep them uniform, and aligned with your target customers.
  2. Use any of the free or paid image sources online. Make sure they are either royalty free or grant you a license to use the images.
  3. We have found that for simple images with words or signs on them, creating them in a simple tool like Canva, or even MS Powerpoint is a fine option. Just make sure you size them properly.
  4. Get creative help if you need it. There are many freelance designers who would do this for you very cheaply with high quality. Look up for inspiration, or tap into your network.  

Step 8: Set up the color scheme for your Evalinator

Grade: Medium

Your Evalinator needs to look nice, and also match with the color scheme of your own website.

  1. If you are a DIYer, then just go ahead and set up the right colors for your Evalinator.
  2. If not, get a freelancer to help you. They might even inspire you to make broader changes so be careful there!

Step 9: Dress rehearsal for your Evalinator

Grade: Easy

It’s time to run though the Evalinator online. Fire up the Evaliantor and go through it as a user would.

  1. Check your landing page content – grammar, brevity, clarity
  2. See if your questions are simple enough. Simplify them and make them crisp. Don’t try to cover ALL possibilities.
  3. Check the descriptions of your rating scales. Keep them punchy. No need to write a big essay here.
  4. Check your color scheme
  5. Review and update the pictures. 

You might also want to get feedback from a real user or two. Send them the link and tell them to take the Evalinator, andsee what they think. They will come up with insights you didn’t think of. Just remember to take all feedback with a pinch of salt. You are the best judge of what you are after. Remember Henry Ford, Jeff Bezos and others. Believe in your vision.

Step 10: Go live!

Grade: Easy

Congrats! You are ready. Embed the Evalinator on your website. And start collecting responses.

  1. It’s best to prime the pump. So ask a few trusted users to take it so the Evalinator has some data in it. Make any final changes.
  2. Then send it to the next wave of people.
  3. And then go all out.

At this stage, you are helping your audience tremendously. And you have a content asset that will keep on giving.

Congratulations again!

Remember: Your journey has just started. You have to now compile the insights you gather to engage your customers, and help them set and meet their goals. Review our guide on what to do next.